In addition to managing the firm’s client work, she also imagined and implemented the operations and organizational structures. She led early investments in data and business analytics, and created the firm’s proprietary POWER Score in order to better quantify the quality of earned media placements. In 2019 she took responsibility for the firm’s formalized IDEA (inclusivity, diversity, equity & accountability) efforts, building on Clyde Group’s legacy as a LGBTQ-owned small business.
Aubrey started her career with boutique public relations firms in Salt Lake City, where she specialized in national media relations and crisis communications, including work with the PR team that represented the Elizabeth Smart family. Over the course of her career, she has consulted on live shooter attacks, advised law firms, managed various crises for nonprofits and children’s hospitals, and oversaw response to FDA inquiries on medical devices.
Prior to joining Clyde Group, Aubrey served as Vice President of Communications for Children’s Miracle Network Hospitals, where she worked on a complete rebrand of the charity, launched all social media channels, and supported major partners including Walmart, Delta Air Lines, Marriott, and Microsoft Xbox. She worked closely with the charity’s 170 partner children’s hospitals, supporting everything from celebrity partnerships to grassroots fundraising campaigns to national media blitzes.
Aubrey also led marketing and communications efforts for Lansinoh, where she used a variety of creative tactics to recharge the 30-year-old brand. In addition to launching a high-profile celebrity relations campaign and making a mark at prominent blogger events, she advocated for family leave policies, coordinated international campaigns to normalize breastfeeding, and was responsible for opening the Lansinoh Nursing Lounge—the first dedicated natural feeding space at Nationals Park.
Aubrey has been named to Washington Business Journal’s 40 under 40 list (2020), the PRovoke Innovator 25 (2020), PRWeek’s Top Women in PR (2020), and PRWeek’s Hall of Femme (2018).
Aubrey studied public relations and political science at Brigham Young University, and now lives in Arlington, Virginia with her husband and three children.
