Clyde Group serves top-tier higher education institutions, think tanks and education advocacy groups that promote equality and access at all levels of education and the workforce.
Strada Education Network, formerly known as USA Funds, is a nonprofit corporation striving to build a more purposeful path to college for students by supporting philanthropic activities and partnerships, policy research, programs and services that enhance preparation for success in higher education.
Strada retained Clyde Group to lead a communications and media relations campaign in support of the organization’s multi-million-dollar “National Engagement and Philanthropy” grant portfolio. Beginning with the launch of the USA Funds College Value initiative in October 2015, Clyde Group orchestrated a content and earned media strategy to elevate Strada’s work among stakeholders in key states.
At the same time, Clyde Group built and executed a social media campaign to engage directly with students, ensuring that the right message reached the appropriate audiences. Clyde Group also helped build relationships between Strada leadership and top-tier media outlets, facilitating conversations with leading journalists at publications including The Wall Street Journal, BuzzFeed News and Inside Higher Ed.
As a fast-growing leader in the education tech space, Iron Yard turned to Clyde Group to help grow its business by building increased visibility in national and priority markets.
Clyde Group developed a media relations campaign that raised the company’s profile, charting the company’s ability to attract new business partners and gain the attention of community leaders in new markets. A key component of this effort was to position Iron Yard as a national thought leader in the education and tech space, while driving media coverage to help increase enrollment in key local markets.
Clyde Group’s recipe for success included the development of fresh messaging for Iron Yard, followed by a sustained earned and social media campaign built on thought leadership.
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