Financial Services
Clyde Group has represented banking institutions, credit unions, student loan providers, insurance companies, private equity firms, regulatory associations and financial literacy organizations.
Clyde Group has represented banking institutions, credit unions, student loan providers, insurance companies, private equity firms, regulatory associations and financial literacy organizations.
The largest credit union in America, Navy Federal Credit Union, exclusively serves members of the military and their families. These members have unique stories and financial needs and, similarly, their financial institution takes a unique path in serving them. Clyde Group works closely as a partner to the Navy Federal Credit Union corporate communications team to help build the credit union’s brand profile with members, potential members, and among the personal finance community.
Without compromising the integrity of their message, and amidst competition from some of the leading financial institutions in the world, Clyde Group has successfully placed Navy Federal Credit Union in The New York Times, The Wall Street Journal, The Washington Post, CNBC and Fox Business News. But simply securing media placements doesn’t change the conversation; we develop meaningful relationships with reporters who insert client language and positioning into the national discussion.
Beyond top tier outlets, Clyde Group works closely with personal finance reporters around the country, paying special attention to military communities, to make sure the value of a Navy Federal membership is shared with the members and potential members who matter most.
Nonprofit Finance Fund (NFF) was looking to raise knowledge and awareness among key audiences in their sector—nonprofits, services providers, philanthropists, funders, financiers and government—in an effort to reorient social service programs towards measurable outcomes.
Preparing to launch a book on the subject in partnership with the San Francisco Federal Reserve, NFF turned to Clyde Group to help hone language that introduced the conceptual models in a concrete way and provide support around launch events in New York, San Francisco and Washington, D.C.
Clyde Group worked to develop clear, consistent messaging that explained the principles, applications, benefits and potential drawbacks of outcomes-based funding. Armed with these foundational messages, Clyde Group developed collateral including copy for the Invest In Results campaign website, blog posts, chapter summaries, and social media content and graphics. Clyde Group also planned and scripted a three-minute video that discussed what an outcomes-based approach to housing services might look like. Not only were the desired audiences reached, but the outreach resulted in a measurable increase in knowledge and awareness.
Interested in learning how Clyde Group can help you and your organization? Send us a message through the contact form below and we’ll be in touch!