Clyde Wire: November 2019 Issue
by Clyde Group
on November 18, 2019
 C L Y D E W I R ENOVEMBER ISSUEIn this month’s Clyde Wire, Managing Director Aubrey Quinn explains how values can redefine agency life and why they are such a meaningful part of the Clyde Group identity. We also examine the partnership possibilities with esports and Twitter’s bombshell announcement about halting political advertising on its platform. Clyde Group recently welcomed Ipsos, the global market and opinion research firm, as a client, and we spotlight them in this edition. Finally, we’ll share an update on what our team has been up to in the last month with “Clyde Out and About.” Our Voices Esports is the Next Big Cultural Phenomenon By Chris Lundquist, Senior Content Specialist  The rise of competitive video gaming, known as esports, has paved the way for massive partnership deals between brands and video games. Clyde Group Senior Content Specialist Chris Lundquist details the long-term benefits of these partnerships and explains why brands should jump at the opportunity to get involved. Using Values to Redefine Agency Life By Aubrey Quinn, Managing Director  It’s easy to see that, at Clyde Group, we are not only passionate about the work we do, but also about the colleagues that work alongside us. Managing Director Aubrey Quinn dives into our agency’s values, and shares how they drive our continued success. Free Speech vs. Paid Speech: How Twitter and Facebook Differ in Their Approach to Political Advertising By Aidan Curran, Associate  Twitter’s recent announcement to ban all political ads on its platform beginning on November 22, 2019 made waves in the media and stands in direct contradiction to its chief competitor Facebook’s position. Clyde Group Associate Aidan Curran dissects the announcement and looks at the implications of differentiating free speech and paid speech on social media platforms. Client Spotlight: Ipsos  In a world where data is everywhere, interpreting that data is key and getting it in front of the right people is paramount. Ipsos, a leading global market and opinion research firm, prides itself on not just providing data but also in being a company that produces actionable truths based on sound research. Clyde Group is excited to help share Ipsos’ findings, because more exposure to actionable data makes it easier for us to make better, smarter decisions. Finding the right medium to publicize this data—whether through television, radio, print, or online news sources—is a major part of Clyde Group’s efforts to help Ipsos expand its impact. Clyde Out and About  Since the last edition of the Clyde Wire, several members of our team visited Refinery29’s 29Rooms exhibit in Washington DC. We also supported our client’s Contains: Courage® FARE Summit, which brought together 1,000 members of the food allergy community, and set up shop at Howard University’s job fair to connect with students as we look to grow our agency! |