C L Y D E W I R E
In this edition of the Clyde Wire, we take a look at what young communicators should be doing to land a PR job after graduation, why buzzwords in our industry have to go and how PR pros can better engage diverse communities across the country, specifically those who don’t speak English. We’re also excited to welcome Courtney Laydon as Clyde Group’s newest addition in the role of vice president. Lastly, we spotlight our client, Diversity Travel, a leading UK-based travel management company specializing in providing services to the non-profit and NGO communities.
What Young Communicators Need To Do To Land Their First PR Job
By Laura Beth Ellis, Manager
With graduation season upon us, Gen Z soon-to-be grads are knee-deep in the job search process. Finding a job for the first time can be a grueling and, at times, thankless endeavor. However, in a recent piece, Clyde Group Manager and member of the hiring team Laura Beth Ellis gives her tips to help young communicators land their first PR jobs. Her expert advice is not to be missed!
Why Buzzwords in PR Need to Die
By Chris Lundquist, Senior Content Specialist
Buzzwords have become ubiquitous across so many industries and public relations is no exception. For most, this lingo is a running joke for workers around the country, but is so embedded in office culture that it’s hard to move away from using it. Clyde Group Senior Content Specialist Chris Lundquist explores why using this language, especially in communication, public relations and public affairs, is so dangerous and ineffective.
Building Stronger Connections with Spanish-Speaking Americans
By Dan Cummins, Senior Associate
The Spanish-speaking population in the United States is growing year-over-year and, by 2050, this is expected to nearly triple. As the demographics of the U.S. are rapidly changing, our communication tactics must also evolve. In his recent piece, Clyde Group Senior Associate Dan Cummins explores the nuanced tactics needed to reach the Spanish-speaking population, as well as a few things to keep in mind while creating a Spanish-focused communications program.
Clyde Group is proud to welcome Courtney Laydon as our newest vice president. Courtney began her career in broadcast journalism and has worked with consumer, industry association and federal government clients on large-scale activations, policy-focused advertising campaigns and comprehensive content strategies. Her client roster includes McDonald’s, Nestlè, Association of American Railroads, Census Bureau, Airline Pilots Association and others. She holds a bachelor’s degree in broadcast journalism with a focus in political science from the University of Maryland and a master’s degree in Strategic Public Relations from George Washington University’s Graduate School of Political Management.
Diversity Travel is a leading UK-based travel management company specializing in providing services to the non-profit and NGO communities. Diversity Travel ensures organizations like Save The Children and the Malala Fund are able to focus on helping those in need and getting where they need to be, leaving the logistics to travel specialists who truly understand the charity sector.
Clyde Group is proud to work with the team at Diversity Travel, as they increase their support of U.S. based non-profit organizations by helping them to tell their amazing story and reach new audiences.