C L Y D E  W I R E

JUNE ISSUE

In this edition of the Clyde Wire, we take a look at the proverbial passing of the political torch from older Americans to millennial candidates, elected officials and advocates. The Clyde Group team also dives into lessons from a major PR crisis, takeaways from the recent European Parliament election and generational differences in media consumption. You’ll also learn about the work we’re doing with SMYAL, a local nonprofit supporting LGBTQ youth. Finally, we introduce a new section of our newsletter, “Clyde Out and About,” where we highlight what our team has been up to and where we’ve been recently. 

Our Voices

On Millennials, Minutiae and Mayor Pete: Never Assume

By Alex Slater, Founder & Chief Strategy Officer

The 2020 U.S. presidential election is still many months away, but the conversation has been running since 2018 and there is no sign of slowing down. What’s different? The political torch has been passed to the next generation. Clyde Group founder and chief strategy officer, Alex Slater, explores this generational shift and this pivotal moment in U.S. history marked by a rise not just in millennial voters, but also candidates, elected officials and advocates.

When Crisis Communication Lacks Strategy: PR Learnings from the Theranos Scandal

By Sasha Bennett, Manager

At this point, nearly everyone has heard of Theranos and former CEO Elizabeth Holmes. Whether you remember the media reports, have seen the HBO documentary or read the investigative book, one thing you know is clear — mistakes were made. Clyde Group manager, Sasha Bennett, reviews the Theranos scandal from a crisis communications perspective and offers tips and lessons that all communicators should take to heart. 

The People of the EU Have Spoken. What Did They Say?

By Scott Nolan Smith, Vice President

The results from the world’s largest multi-country election have signaled a shift for Europe. The traditional centrist ruling bloc was dealt significant losses, while liberal-centrists saw a rise. Brexit took center stage in the UK and multiple regions sent a message on the environment by delivering more seats for the Greens. What does it all mean? Clyde Group vice president and leader of our Global Engagement Practice, Scott Nolan Smith, takes a closer look at the results. 

It’s A Generational Thing

By Julia Paraiso, Junior Associate

A new poll by Axios/SurveyMonkey offers insight into how generations consume their media, and, more interestingly, what type of coverage they want to see. Clyde Group junior associate, Julia Paraiso, dives into the data and explores what media should make of the varied generational differences when it comes to topics they care about in the news.  

Client Spotlight

SMYAL (Supporting and Mentoring Youth Advocates and Leaders) is a DC-based organization dedicated to supporting and empowering lesbian, gay, bisexual and questioning youth in the area. Through educational programming, housing initiatives, advocacy and leadership development, SMYAL helps foster critical life skills and self-confidence in LGBTQ youth.

Clyde Group is proud to work with SMYAL on a pro bono basis to help them elevate their mission through media relations and message development.

Clyde Out and About

As an agency, we’re passionate about supporting our clients, creating closer bonds with our coworkers and supporting events and people we believe in. Clyde Out and About—a new Clyde Wire feature—will share highlights of what our team has been up to. Recently, we attended the Victory Fund’s annual brunch in Washington, D.C., supported our client during interviews at Univision’s Miami studio, traveled to Washington State to deliver training for a client and caught up with Mayor Pete. Click on the images to see more!