C L Y D E W I R E
This month in the Clyde Wire, we examine calls for equal pay in women’s soccer, different branding tactics among the crowded field of Democratic presidential candidates and National Social Media Day. We’ll also introduce the newest addition to the Clyde Group team and share our second “Clyde Out and About,” where you’ll learn what our team has been up to in recent weeks.
Beyond the World Cup: The Play for Equal Pay
By Sasha Galbreath, Public Affairs Associate
Last weekend, the U.S. Women’s National Soccer Team won their second consecutive World Cup final, becoming the second team in history to do so. But before the trophies could be presented, the stadium erupted in a chant for equal pay, a message that has since spread through thousands of international news outlets. Clyde Group’s Sasha Galbreath discusses the implications of this rallying cry, contrasting it to years past.
With a Mere 16 Months Left Until Election Day, It’s Still Anybody’s Game…Probably
By Chris Lundquist, Senior Content Specialist
The 2020 Democratic field refuses to shrink. Through the first debates, we learned a bit more about the 20+ candidates, their platforms and their plans not necessarily to beat President Trump, but each other. Clyde Group’s senior content specialist, Chris Lundquist, takes a look at some of the different candidates’ approaches and how they might play with the American public as the first primary draws nearer.
You Don’t Need a Large Social Following to Make a Difference, Just the Right One
By Kayla Boykins, Junior Associate
On June 30, the U.S. celebrated National Social Media Day. As websites and apps like Twitter and Instagram continue to play a massive role in how younger Americans consume their news and connect with one another, it’s natural for brands to want to break through. Clyde Group Junior Associate Kayla Boykins discusses why a tailored, simple strategy might be the best one.
Clyde Group is proud to welcome Emily Castellanos as our newest senior associate. Emily began her career working with consumer tech clients such as Etsy, Amazon Books and Nest at The OutCast Agency in New York City. In 2017, she moved to Washington, D.C. to join the public relations team for the American Society of Civil Engineers, where she focused on infrastructure and civil engineering issues. She earned a bachelor’s degree in strategic communication and political science from Texas Christian University in Fort Worth.
Since the last edition of the Clyde Wire, our team staffed a client interview at WTOP’s new studio for a taping of “What’s Working in Washington,” enjoyed some summer baseball during our annual retreat and attended a Washington Post event about the future of cities and the advancements that will have profound effects on urban areas and the people who live in them.