Clyde Wire: December 2019 Issue
by Clyde Group
on December 09, 2019
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 C L Y D E W I R EDECEMBER ISSUEIn this month’s edition of the Clyde Wire, our Senior Director Kate Greer shares tips on how organizations can increase donations this holiday season, whether they participated in Giving Tuesday or not. We examine the difference between an “unfluencer” and an influencer, the first piece in our new content series on Instagram. In addition, Junior Associate Gabrielle Dominique shares her perspective on attending Howard University’s communications career fair. Finally, Clyde Group recently welcomed a new team member, Kristen Voorhees, and we are proud to spotlight her in this issue. Our Voices How to Navigate the End-of-Year Giving Season By Kate Greer, Senior Director  Nonprofits often struggle with end-of-year fundraising strategies, trying to find ways to cut through the Giving Tuesday noise. Senior Director Kate Greer discusses the pros and cons of year-end giving and provides some quick tips on how to drive donations. Unfollowing “Unfluencers”: The Importance of Authenticity in Social Media By Emily Castellanos, Senior Associate  These days, it can be hard to gauge the authenticity of social media influencers showcasing their personal brand. Senior Associate Emily Castellanos investigates “unfluencers,” and how they are changing the way we interact with social media. Sitting on the Other Side of the Recruitment Table By Gabrielle Dominique, Junior Associate  Clyde Group has a strong commitment to diversity and a promising growth trajectory. Junior Associate Gabrielle Dominique shares her experience representing the firm at a recent Howard University job fair and explains why Clyde Group is an excellent place to launch a career in communications. New Employee Spotlight: Kristen Voorhees  Clyde Group is thrilled to welcome Kristen Voorhees as our newest manager. Prior to joining the team, Kristen served as the communications manager for The Leadership Conference on Civil and Human Rights, where she raised the organization’s media profile with key stakeholders to shape and advance policy. With nearly seven years of experience working in communications and with nonprofits, Kristen will lead accounts across the education, public advocacy and technology spheres. She earned a bachelor’s degree in political science from Binghamton University and a Master of Public Administration from The George Washington University. Happy Holidays!  From our team to yours, we hope you have a happy holiday season! |