Clyde Wire: August 2019 Issue
by Clyde Group
on August 08, 2019
 C L Y D E W I R EAUGUST ISSUEThis month in the Clyde Wire, we share articles on Britain’s new leader, the decline of U.S. interest in professional cycling, diversity in Disney’s storytelling and Boeing’s fallout over the 737 MAX. We also celebrate three campaigns our team executed that have been selected as finalists for PR Daily’s 2019 Media Relations Awards. Finally, we recap the last month with some social media highlights.
Our Voices How to Talk Like Boris Johnson By Kate Greer, Senior Director  Britain’s new Prime Minister has gained notoriety for his one-liners, archaic verbiage and even haikus. But now that he has taken residence at 10 Downing Street, the world is analyzing his every word as the UK faces an uncertain future. Clyde Group Senior Director Kate Greer digs deeper into Johnson’s way of speaking and shares its importance in the coming months. Americans and Pro Cycling: A Complicated Relationship By Dan Cummins, Senior Associate  Pro cycling in America has entered a bit of a dark age, with declining participation throughout the U.S. and lackluster representation on the international stage. Clyde Group Senior Associate Dan Cummins takes a look at how we got to where we are today and how better PR could help turn things around. Under the Sea, There’s Diversity By Julia Paraiso, Junior Associate  Disney recently announced that actress Halle Bailey would play Ariel in the new live-action version of The Little Mermaid. The move sparked controversy in some circles that should be called out for what it is: racism. Clyde Group Junior Associate Julia Paraiso explains why Disney’s decision is sound and what it means for the future of storytelling. The Demise of the 737 MAX and a Path for the Future By Jack West, Junior Associate  We’ve all followed the tragic news surrounding two high-profile jet crashes involving the Boeing 737 MAX and the resulting fallout for the company. But what’s next for the aircraft manufacturing giant as they seek to regain public trust? Clyde Group Junior Associate Jack West outlines a potential path forward through effective communication and transparency. PR Daily Awards  We’re proud to have three of our campaigns selected as finalists for PR Daily’s 2019 Media Relations Awards. Our work on Rover’s Feline Fest, Food Allergy Research & Education’s latest awareness campaign and Navy Federal’s Best Cities After Service List are testaments to our partnership with clients in helping them reach their goals. Clyde Out and About  Over the past month our team refined our writing and editing skills in a Lunch & Learn with Senior Content Specialist, Chris Lundquist, launched Sallie Mae’s annual “How America Pays for College” report with sweet treats from the client as motivation and had our second annual puppy party to celebrate some major wins over the past few months. What a summer it’s been so far! |